Recently the below ad showed up in my Gmail ad bar at the top of my mailbox:
NY Asian Plastic Surgery - www.AsianSurgery.com - Preserving Asian Identity Through Cosmetic Surgery. 2 NYC Locations!
Now...riddle me this. What in the WORLD can cosmetic surgery do to preserve my identity? I'm pretty good at spin, and even my twisted mind can't figure out a way to make that an accurate marketing statement.